SAP CRM Functional (Customer Relationship Management) :
CRM is a strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, With the moto of improving business relationships with the customer , assisting in the customer retention and driving the sales growth.
CRM systems are designed to compile the information on customers across different channels of contact between the customer and the company .
crm system can give customer facing staff detailed information on customer’s personal information , purchase history , buying preferences and concerns.
It helps to reduce cost and increase your decision making abiliy but it can also help your company to achieve differentiated capabilities in order to compete effectively over a long term.
1) Base Customization
2) SAP CRM Sales
Quotation & Order Management
Incentive and commission
3) SAP CRM Service
Installed Base Management
Service Agreement and Service contract
Service Order Management
Complaints & Returns
4) SAP CRM Marketing
Marketing Planner and Campaign Management
External List Management
5) SAP CRM Interaction Centre
IC Webclient Profile
IC Manager Portal
6) SAP CRM Webclient
Business Role and Authorization role
Navigation Bar Profile
Linking Business role to Org Model
7) SAP CRM Middleware
Error Handling and Monitoring